Clean, Quick, and Uncluttered
We believe that there is power in simplicity. Every web site has a purpose, whether to raise awareness or sell product. But the site itself is not the purpose - it is simply the messenger. Too many sites lose their focus in a myriad of flashy graphics and slow-loading animations. If a visitor grows bored waiting for a site to load and leaves before the message can be delivered, what value does the site have? A Wave Crest site uses simple, quick-loading graphics where appropriate, but relies on the power of the word to deliver the message.
We've been building web sites since 1995, long before the current crop of "point and click" page building programs were developed. We learned HTML the old fashioned way, by typing it character by character, and we use our knowledge to develop a superior product. Page building programs insert many unneeded tags within the HTML code, often resulting in a web page that views differently on different web browsers. Because of our knowledge of HTML, a Wave Crest page will always look just the way you want it to, no matter where you view it. Our understanding of the details of page building also means you will get the HTML features that work best for your business, not just whatever hi-tech "fad" is being pushed by the developers of the page building programs.
Eloquence and Literacy
There is a disturbing trend in the electronic age to abandon those things old for those new. Many web sites have taken this to heart, and it really shows. Loud, obnoxious graphics, inappropriate verbage and a general lack of understanding of the language are all too common. At Wave Crest, we understand that even though a web page is an electronic document, it is still a document. All the things that make good written words make good electronic ones, as well. We use appropriate, well thought out language and proper grammer to get your point across. After all, your site is a reflection of your business, and often the first impression your customers will have of it.
Unified Color and Appearance
The presentation of your message can be as important as the message itself. Too many sites forget this simple but valuable fact. The selection of colors is important, especially since not every color will display properly on every monitor. Intelligent, logical navigation of the site is also essential to keep from frustrating and ultimately losing your visitors. A Wave Crest web site uses only web safe colors selected for their ability to work together and enhance your site, and is designed for smooth, easy to understand navigation by your visitors.